The focus of companies has changed dramatically since the 1960s, from productivity, through quality and flexibility, to the fact that creativity is now a huge competitive advantage that brings new, original solutions to organizations. Today, things are changing very fast and solutions don’t work indefinitely, or solutions are more and more often unsatisfactory.
New products, technologies and processes are designed and put into practice more quickly with a creative approach in organizations. Also, an organization that regularly uses creativity can make people’s jobs easier and more efficient.
Creativity will become one of the top three needed workers skills. With the avalanche of new products, new technologies and new ways of working, workers are going to have to become more creative in order to benefit from these changes. Robots may help us in get to where we want to be faster, but they can’t be as creative as humans (yet).
If you are a company manager, or you would like to learn more about the benefit of creativity in companies join us and complete the “Valuable creativity in Companies” course.
The MOOC is free, but registration is required. If you register, you can track your progress and receive a certificate of completion.